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November 6, 2023

The Importance of User Intent in Balancing SEO and UX

In today’s digital world, User Experience Optimization (UX) and Search Engine Optimization (SEO) are interlinked with each other. User Intent (UI) also plays a crucial role in it. In this article, we will comprehensively guide about the significance of UI and will ponder upon why User Intent matters. It will also discuss why UX design

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October 31, 2023

Google’s New “E” in E-E-A-T Factor: How to Improve Your SEO

An “E” for “experience” has been added to Google’s E-A-T search quality criteria, joining the well-known concepts of “expertise,” “authority,” and “trustworthiness” (E-A-T). Google’s dedication to providing useful and relevant search results is reflected in the new acronym E-E-A-T. Hyung-Jin Kim, Google’s VP of Search, reaffirmed the relevance of the E-A-T standard when he said,

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October 26, 2023

How Content Marketing Drives Sales

Content marketing entails acquiring and maintaining customers by providing helpful information or high-quality content. Content marketing strategy is an effective and cost-friendly way of promoting businesses and products online. This marketing approach has mostly supplanted direct advertising and is far more productive than traditional promotion. As a result, content marketing boosts sales. There are different

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