An “E” for “experience” has been added to Google’s E-A-T search quality criteria, joining the well-known concepts of “expertise,” “authority,” and “trustworthiness” (E-A-T). Google’s dedication to providing useful and relevant search results is reflected in the new acronym E-E-A-T. Hyung-Jin Kim, Google’s VP of Search, reaffirmed the relevance of the E-A-T standard when he said,