Digital Marketing Archives - Page 4 of 29

January 2, 2024

Level Up Your SEO Game with Answer Engine Optimization (AEO)

A study by SEMrush (a marketing and SEO company) has shown that approximately 53 percent of desktop users and 57 percent of cell phone users do not go for paid as well as organic results. That means they can find the answers to their queries directly from the search engine result pages, and hence, they

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December 15, 2023

How do Search Engine Index and Crawl your Website?

The process of comprehending what webpages are about to show as responses to user queries involves several sophisticated steps. The initial stage in this process is to crawl, index, and build a Search Engine Index of websites. The methods that search engines use to crawl and index web pages are continually refined. There are specific

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December 12, 2023

Why You Should Regularly Refresh Seo Strategy

When it comes to SEO Strategy things are constantly evolving. You must evaluate and adjust your approach frequently to keep ahead of the search engines. There is always an easy way to update website content. Each year, approximately 500–600 updates to the Google search algorithm are made. These changes range from minor tweaks to complete

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December 7, 2023

What are LSI keywords and how to use them for SEO?

There is no longer a time when marketers were concerned with a single term to get high ranks. Context is the key to creating outstanding content nowadays. And with reason: more than 15% of Google’s daily searches are for terms visitors have never searched. Yet, with billions of searches performed each year, it equates to

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