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Category: Digital Marketing

Google’s New “E” in E-E-A-T Factor: How to Improve Your SEO

An “E” for “experience” has been added to Google’s E-A-T search quality criteria, joining the well-known concepts of “expertise,” “authority,” and “trustworthiness” (E-A-T). Google’s dedication to providing useful and relevant search results is reflected in the new acronym E-E-A-T. Hyung-Jin Kim, Google’s VP of Search, reaffirmed the relevance of the E-A-T standard when he said,

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How Content Marketing Drives Sales

Content marketing entails acquiring and maintaining customers by providing helpful information or high-quality content. Content marketing strategy is an effective and cost-friendly way of promoting businesses and products online. This marketing approach has mostly supplanted direct advertising and is far more productive than traditional promotion. As a result, content marketing boosts sales. There are different

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TOP 9 SEO METRICS TO MONITOR

Taking advantage of modern monitoring tools, SEO is an incredibly powerful tool to get your message out there. By assessing metrics such as rankings, traffic flow and customer engagement, you’ll be able to understand how effective your organic campaigns are at driving revenue, building loyalty and creating a positive reputation for yourself or your business.

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