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Using TikTok for Growing Your Business
TikTok has become an essential tool for companies to advertise themselves, with one billion monthly active users as of January 2022.
While TikTok used to be filled with videos of teenagers and young adults dancing, completing tasks, or displaying uncommon abilities, numerous businesses have begun to take over. They will broadcast films on their latest goods, tutorials or even participate in particular challenges to engage their audience.
If you’re a small business owner looking to extend your reach while retaining a solid relationship with your present consumers, now is the moment to implement TikTok into your marketing plan.
After all, 54% of customers anticipate seeing more videos from companies or businesses they support. You don’t want to pass on many possibilities just because you didn’t bother to test TikTok, do you?
Why Do People Use TikTok?
Aside from the fact that you will be able to contact billions of individuals who may become your consumers, here are three reasons why you should utilize TikTok:
Ideal Medium for User-Generated Content (UGC)
When determining which brands to patronize, brand authenticity is important to 86 percent of current customers.
So, what does TikTok have to do with this, you might ask? Perhaps everything.
When it comes to using user-generated material, or UGC, TikTok is the place to be. UGC is any content made and contributed by brand users.
With UGC, you can display your target audience’s true and honest consumer experiences. This entails showing your present clients how much you appreciate them while recruiting new consumers to your small business due to the great quantity of social proof. That’s a win-win situation!
To Promote Their Brand, Organically!
Unless you’re ready to spend much money to market your brand on TikTok, generating content is the most natural way to accomplish it.
Let’s face it: people dislike advertisements. They like firms who provide instructive films or material that humanizes their business since it delivers useful knowledge and is also very entertaining and relevant.
For Easy Creation of Viral Content
Everyone knows TikTok is the place to go if you want to become an overnight star. It just takes one video to become the next big thing.
Small businesses can easily observe this with the “April 24 trend” that had over 30 million hits on Tiktok, a new record for this platform!
When your business goes viral, it’s game over for your competitors. You’ll disseminate brand recognition further than you expected, expand your reach beyond your comprehension, and raise your trustworthiness. Plus, it won’t cost you a dime!
TikTok vs. YouTube: Which Is Better for Business?
You may be asking which of these two platforms is best for the business. Should you generate content for TikTok or YouTube that is business-related? Which platform will produce the most effective results?
Your requirements will determine the best platform for business between TikTok and YouTube. For example, if you need to reach out to older audiences, YouTube is a better alternative. Each platform has a different audience, so one may be better for your business than the other.
It’s crucial to remember that businesses thrive on a variety of platforms. Some people predominantly use Twitter, while others mostly use Pinterest. Marketing abilities influence a platform’s effectiveness.
There is a fully functional search engine and many traffic sources on YouTube. Therefore, its content has a substantially longer shelf life than TikTok content. TikTok, on the other hand, is a newer platform with fewer competitors, so it could be a better fit for your company.
Both of these platforms are excellent choices for video content providers. One platform may be more suited to the demands of the content developer than the other. In the end, the Tiktok vs. YouTube fight can only be settled with your digital content needs.
TikTok Suggestions to Help You Grow
Now that we’ve covered the advantages of using TikTok for your small business let’s get to the part you’ve been waiting for. Here are five sorts of TikTok content to upload to help your business grow.
Learning About You
First and foremost, introduce yourself to all TikTok users. They’d want to know who you are and what kind of business you run.
Maintain as much personalization as possible so that people can readily relate to you. Share a few interesting facts about yourself and your company, and speak as if you were speaking to a group of friends.
Daily Life Vlogs
There is no better approach to let your followers understand what it’s like to be a small company owner than to let them live their day through video.
Take them regularly at the workplace and show them some essential things you do – from mundane jobs like monitoring your team and paperwork to more exciting things like planning a new product line. They will welcome your items into their homes if you welcome them into your universe.
Introducing your Team
It’s usually a good idea to introduce the people that keep your small business running to engage your audience.
Have each member of your team film a small introductory video of themselves, and then combine these videos into a single one. Alternatively, you might assemble them in one area and have them take turns introducing themselves creatively.
Your Source of Motivation
TikTok viewers like inspiring videos just as much as they do fun ones, so you should publish one in which you discuss your whys in life as a small company owner. You can tell tales about your family, childhood goals, ideals, or anything else that motivates you.
The Idea of Branding
Most of your consumers, especially if you have an unusual name for your small business, would like to know how it came. On TikTok, tell a short tale about the origins of your business name and, if possible, the alternative options you considered before settling on it.
Interesting Read: The Importance of Branding in 2022
Product Showcase
If you have things that are a little difficult to use or have alternative usage methods, you should create a video to show how it’s done. A great video content idea for small businesses is to educate their audience on utilizing their products to get the most out of them.
Notification of a Sale
If you have a limited-time sale on your store or website, or if you’ve chosen to provide a discount on your services, be sure to share it with your TikTok followers. Include a great CTA to persuade them even more.
Giveaway
TikTok, like Instagram, YouTube, and Facebook, allows users to arrange contests and giveaways. Your audience will not only participate, but they will also likely tell others about it, resulting in increased exposure for your small business. Just make it as simple as possible for everyone to enter.
Showcasing Your Best Products
Do you have a few items or services that your consumers can’t get enough of? Why don’t you give them the virtual limelight by posting about them on TikTok?
Show them off proudly and explain why people like them so much. This video will undoubtedly be extremely successful if you have recently refilled them.
Success Stories
When you browse TikTok, you’ll find that many companies are publishing their success stories. What is the reason behind this? In simple terms, such stories engage and motivate viewers.
Consider your most significant accomplishment, one that you are most proud of thus far, and share it with the TikTok universe. It doesn’t hurt to boast a bit!
Tiktok SEO: Video Content Optimization
If you want to expand your internet visibility, Tiktok SEO should be one of your options. Content providers who wish to advertise their work should use the platform used by millions of people worldwide.
To generate better content on the platform, you must first learn how viewers search for videos. Try utilizing Tiktok SEO to assist you in this endeavor.
Tiktok includes features that you should use if you want to increase the exposure of your account. Some hashtags now make user accounts simpler to find in the search engine. Follow these Tiktok SEO methods to make the trendiest social media site work to your advantage.
Make use of hashtags.
When creating hashtags, avoid doing so in the context of Tiktok – keep in mind that Google now crawls videos from the platform. Make your video hashtags your major keywords to make Tiktok SEO work.
Using relevant keywords improves your Tiktok account’s exposure and discoverability. Use prominent keywords that are related to your videos at all times.
Don’t forget to include less popular Tiktok SEO hashtags relevant to your target demographic. For inspiration, utilize Tiktok hashtags that are presently popular. Test your keywords until you locate the most relevant group to your Tiktok SEO plan.
Make use of Tiktok Analytics.
Tiktok Analytics is a platform that helps internet marketers better understand their target audience and develop the most relevant, engaging Tiktok SEO content and profile data.
Another efficient Tiktok SEO strategy is to leverage the platform’s Analytics feature, which allows users to collect detailed information about their target demographic’s online behavior and analytics for profile and video content.
Create Tiktok user funnels
A proper Tiktok SEO plan includes using the platform’s tools and capabilities. Material makers may use Tiktok Analytics to identify what sort of content their target audience prefers, whether they are from Europe, Africa, or Asia. You may collect data from each user type and utilize it to inform your Tiktok SEO approach.
Social media management solutions enable producers to create a Tiktok SEO content plan that corresponds to their target audience, enhancing account rank. Tiktok Pixel, for example, enables artists to watch how their target audience interacts with their accounts. Companies utilize this Tiktok SEO tool to optimize their advertisements and online marketing plan based on the most recent data. On top of it, you get to save a lot on your marketing costs.
Create interesting Tiktok SEO videos
Tiktok rose to prominence by enabling users to make attention-grabbing and imaginative video content. Make sure you have a robust Tiktok SEO content plan to boost discoverability.
Long-tail keywords should be used in the video title and description since they aid with content optimization.
Another Tiktok SEO strategy to consider is engaging with your audience and listening to what they have to say. Convert casual viewers into committed followers by responding to their comments with relevant information.
People flock to Tiktok to be amused, producing innovative, relevant videos. Make use of trending hashtags. You may also utilize popular music or memes.
Keep in mind to cross-promote your videos.
Tiktok SEO does not need you to focus just on the platform – you should not exclude viewers from other platforms. Successful internet marketers use a variety of social media channels, ranging from Tiktok to Twitter.
If you have additional social media accounts, make sure to share your Tiktok videos on those. Cross-promote your video material on suitable channels to cover all bases.
Why SAM?
Implementing what you have just read in this blog can be overwhelming and difficult for many of you. It takes time and effort to use platforms like Tiktok for promoting a business. That is where Silver Ant Marketing (SAM) can help you with our innovative techniques in digital marketing.
Visit the Silver Ant Marketing website or leave us a message at hello@silverantmarketing.com. Our highly qualified marketing specialists network is eager to assist you in the next chapter of your business’s journey. We guarantee you a high value for the cost of our services.
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