Organizations need an effective way to manage how their content reaches the right audience in today’s fast-paced digital environment and a stream of information overload from every corner of the internet. The optimal solution that emerges here for this task is content mapping. Content mapping is a process that aligns with users’ complex journeys. It
A study by SEMrush (a marketing and SEO company) has shown that approximately 53 percent of desktop users and 57 percent of cell phone users do not go for paid as well as organic results. That means they can find the answers to their queries directly from the search engine result pages, and hence, they
In today’s digital business environment, the website is the face of your brand or business. It is the online presence of your enterprise and makes the very first impression on your potential customers. Hence, it is necessary to ponder on the current situation of your website. Is it not keeping up with the growth of
The process of comprehending what webpages are about to show as responses to user queries involves several sophisticated steps. The initial stage in this process is to crawl, index, and build a Search Engine Index of websites. The methods that search engines use to crawl and index web pages are continually refined. There are specific
