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November 21, 2022

3 Reasons Why PPC Should Be Part Of Your Marketing Mix

3 Reasons Why PPC Should Be Part Of Your Marketing Mix Pay-per-click (PPC) advertising is a staple of the digital marketing world, and it revolves around the most popular search engines like Google, Facebook, and Twitter. In pay-per-click advertising, the advertiser pays the platform each time a user clicks on one of their adverts. Pay-per-click

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November 15, 2022

Using Google My Business Pages For Local SEO

Using Google My Business Pages For Local SEO Every business with a website wants more exposure in the search engines, and here is when SEO for local businesses comes in. Several approaches can help a local business improve its search engine rankings, but unfortunately, there is no specific way. This is a collaborative effort, much

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November 14, 2022

Tips to Instantly Improve Off-Page SEO

Tips to Instantly Improve Off-Page SEO When it comes to free, organic website traffic, search engine optimization (SEO) is essential. But only some SEO strategies are the same. Regarding strategy, SEO may be broken down into on-page and off-page optimization. So, what is off-page SEO? Let’s take a look. In contrast to on-page SEO, which

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November 8, 2022

What Makes SEO Campaigns Succeed?

What Makes SEO Campaigns Succeed? Search engine optimization (SEO) is a term familiar to every business owner who has put in the time and effort to establish a credible online presence for their company’s brands, products, or services. When customers hunt for information relating to your business, having your site appear in the top three

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