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November 8, 2023

Schema Markup: How it Boosts Website Ranking

Whether improving your Google My Company profile or soliciting client reviews, entrepreneurs constantly seek a competitive advantage to surpass their rivals and raise their Local SEO position. Implementing Schema Markup can be a powerful strategy to enhance your online presence and further boost your Local SEO efforts. Suppose you’re a marketing industry novice interested in

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November 6, 2023

The Importance of User Intent in Balancing SEO and UX

In today’s digital world, User Experience Optimization (UX) and Search Engine Optimization (SEO) are interlinked with each other. User Intent (UI) also plays a crucial role in it. In this article, we will comprehensively guide about the significance of UI and will ponder upon why User Intent matters. It will also discuss why UX design

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October 31, 2023

Google’s New “E” in E-E-A-T Factor: How to Improve Your SEO

An “E” for “experience” has been added to Google’s E-A-T search quality criteria, joining the well-known concepts of “expertise,” “authority,” and “trustworthiness” (E-A-T). Google’s dedication to providing useful and relevant search results is reflected in the new acronym E-E-A-T. Hyung-Jin Kim, Google’s VP of Search, reaffirmed the relevance of the E-A-T standard when he said,

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